15 nice examples of animated GIFs in emails — Stripo.e-mail

GIFs in emails will probably be of nice use if you wish to showcase your product, draw customers’ consideration to sure parts, or simply barely enhance your textual content.

This text has supplied a number of the greatest e-mail gif animation examples.

Examples of animated GIFs in emails

Right here’s a compilation of one of the best examples with GIFs in emails. Every GIF in e-mail campaigns fulfills its mission.

1. Adidas

(Supply: E-mail from Adidas)

Adidas used e-mail animations to indicate what shade choices that they had. Appears neat and easy, but superior.

GIFs do prevent numerous valuable house in promo emails.

2. Stripo

(Supply: E-mail from Stripo)

Animations for emails are extra than simply one thing to cheer your customers up and catch their consideration with brightness. For instance, Stripo used a GIF within the e-mail to inform in regards to the product’s new options. 

3. Ghirardelli

(Supply: E-mail from Ghirardelli)

As we beforehand mentioned, you could use GIFs in emails to showcase varied merchandise. As a substitute of constructing 2-3-8 large vivid banners, you could put all pictures of obligatory merchandise in a GIF. This can be a good option to maintain emails quick but stuffed with helpful pictures.

4. Chubbies

(Supply: E-mail from Chubbies)

Chubbies at all times finds a option to stand out, even when it must exhibit flip their new jackets inside out. I feel it’s fascinating and, on the identical time, helpful for the potential viewers.

5. Perpetually 21

(Supply: E-mail from Perpetually 21)

This a beautiful instance of Black Friday reductions. Appears fashionable and intriguing! What else do you should get the client’s consideration?

6. CB2

(Supply: Really Good Emails)

CB2 used a enjoyable option to promote its providers. They promote furnishings and residential decor, and through the use of this animated GIF in e-mail, they knowledgeable clients about free transport. The GIF meets the necessities for emails, and this humorous canine will certainly make a person who opens the e-mail smile.

7. Quartz

(Supply: Actually Good Emails)

Do you want studying? Quartz ensured you would see the e-book’s content material instantly once you opened their new e-mail! Right here you will notice if the font of this e-book fits you, and likewise, you’ll perceive if you happen to like its content material. The buying resolution turns into simpler once you see each element of the product.

Necessary: if the animation had been a bit slower, the GIF can be even higher.

8. Monica Vinader

(Supply: E-mail from Monica Vinader)

Whereas movies are confirmed to increase conversion, yet one more reality to think about is that clients don’t at all times have time to look at them. Monica Vinader discovered an alternate and animated the image to indicate each their product and the way it appears to be like in actual life on the mannequin’s hand.

9. Alit

(Supply: Really Good Emails)

Alit demonstrated an effective way to introduce their new product through the use of an animated GIF of their emails. Had they not used GIFs of their message as a substitute of the standard textual content, the product description would have been boring to learn. And most of their subscribers wouldn’t have observed this new wine.

Thus, you see that at some stage, it’s fairly affordable to animate textual content for a quick introduction or a guide. It will make the recipients watch your message to the top.

10. Loft

(Supply: Pinterest) 

A couple of months in the past, we posted an article on create an efficient teaser e-mail marketing campaign. And GIFs play an important half in it.

11. Stripo

(Supply: E-mail from Stripo)

Timers themselves do draw customers’ consideration. However you would possibly need to add e-mail GIF animations close to the previous to make sure customers discover the latter.

12. Lyft

(Supply: Really Good Emails)

That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the essential textual content, and you may as well see the automobile itself from all sides.

13. Everlane

(Supply: E-mail from Everlane)

While you need to draw clients’ consideration to an issue you raised in a message, you should make sure the textual content will probably be observed. Animating the latter within the e-mail is form of a assure it is going to be learn. Everlane succeeded!

14. Charity Water

Animated Thumbnail image _ Charity Water

(Supply: E-mail from Charity Water)

On this animated e-mail, Charity Water used GIF as a thumbnail picture to the video to make sure customers will discover the how-to video within the e-mail.


With Stripo, you’ll be able to add any customized thumbnail photographs to your movies.

For the guide, please check with the weblog put up given under.

15. Chubbies

(Supply: E-mail from Chubbies)

Chubbies used this cute GIF to attract customers’ consideration to their enormous gross sales. various to large banners with the quantity of low cost on them.

Necessities and suggestions for GIFs in emails

There are only a few of them, however they’re crucial:


The optimum picture file dimension of a GIF picture for an e-mail varies from 500 KB to 1 MB. If the GIF dimension is bigger, it may well take a GIF some time to load. So, it is suggested to compress the file earlier than including it to the e-mail.


Do not make your animated GIFs too quick — three frames per second, max. In any other case, GIFs may cause seizures for individuals who endure from photosensitive epilepsy.


It’s not essential to animate whole banners. You may “revive” just some parts of the picture. And the GIF won’t lose its magnificence.

(Supply: Really Good Emails)


Do not use a couple of animated GIFs in e-mail:

  • to keep away from epileptic seizures;
  • to make the e-mail not that heavy and fast-loading;
  • some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an e-mail, Outlook won’t animate them mechanically. It would present simply the primary body of the GIF with the play button over every of them.

Keep in mind that the e-mail ought to have one fundamental thought, which the GIF shows. Do you need to promote? Present the principle benefit of the product with the GIF. Need to inform? Make your textual content stand out with an animated background.

Alt textual content

Do you know that some customers intentionally disable the show of photographs and, consequently, GIFs? And generally subscribers have gradual web. Because of this, they don’t see a GIF itself, however they see the all-text. It will be important that it precisely and concisely describes the picture’s content material.

It is usually essential so as to add alt-text for e-mail accessibility causes. You are able to do it in an e-mail builder or your email marketing software.

First body is the important thing one

As a result of some e-mail purchasers don’t help GIFs however as a substitute show solely the primary body of your GIF, which means they present GIFs as a static picture, it will be significant that the primary body delivers the principle thought of your e-mail marketing campaign.

E-mail purchasers which have help for GIFs

Main e-mail purchasers at present help GIF photographs. Nevertheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Cellphone 7 don’t show animations; as a substitute, they present the primary body of the GIF. Design GIFs with this in thoughts — do not forget that the primary body ought to ship the principle thought of the GIF.

E-mail purchasers that help animated GIFs:

Desktop purchasers

  • Lotus Notes (6, 7, 8);

  • Outlook 2000-2003;

  • Outlook for Mac;

  • Apple Mail;

  • Home windows 10 Mall;

  • Outlook 365.

Webmail purchasers

  • Gmail;

  • G Suite;

  • Yahoo!Mail;

  • AOL;

  • Outlook.com.

Cell Purchasers

  • iOS Mail;

  • Android (native);

  • Android (Gmail);

  • Blackberry.

Remaining ideas

GIFs in e-mail advertising are a option to:

  • showcase your product from totally different angles or in all its variety;

  • present the methods of utilizing it;

  • draw consideration to the principle thought of the e-mail;

  • animate a CTA (Name To Motion) button;

  • simply cheer up your consumer.

Get inventive and boost emails with vivid animations!

Create emails with GIFs in Stripo