Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms

An ongoing difficulty with Google’s Gmail is disrupting the traditional functioning of e-mail e-newsletter companies.

The problem is inflicting many emails to be redirected to subscribers’ spam folders as an alternative of their main inboxes.

This downside got here to mild at Search Engine Journal in early June when our e-mail e-newsletter open charges nosedived from our typical common.

A MailChimp consultant confirms this isn’t an remoted incident.

The favored e-mail advertising and marketing platform has been grappling with Gmail-specific supply points for an undisclosed variety of shoppers.

“The problem is happening inside Google and the Gmail platform. We’re working straight with them to assist our customers in getting campaigns directed within the inboxes,” the MailChimp spokesperson acknowledged.

Nonetheless, MailChimp has needed to admit the challenges of addressing this difficulty, provided that it happens exterior its platform. “It’s arduous to say when will probably be mounted,” admitted the spokesperson. Regardless of this, it ensures it’s working straight with Google on a repair.

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What Does This Imply For Publishers?

Whereas supply studies present that MailChimp campaigns are accepted by Gmail, it’s miscategorizing them as Spam.

This uncommon sorting is a thorn for publishers, who depend on e-mail newsletters to have interaction with their readers and distribute content material.

MailChimp steered a workaround within the interim. It advises publishers to speak with their viewers concerning the difficulty and request them to manually transfer the campaigns from the spam folder into their main inbox.

So, that’s precisely what we’re doing.

If this difficulty impacts you as a subscriber, contemplate following the steps under to make sure you’re not lacking your favourite newsletters.