Google’s Advert Liaison, Ginny Marvin, posted a X/Twitter thread clarifying a few of the confusion about model security controls & reporting supported in PMax, Efficiency Max campaigns.
Ginny Marvin wrote, “There’s been some confusion about model security controls & reporting supported in PMax. So I need to share a rundown of necessary levers obtainable that will help you management the sorts of content material your PMax adverts can seem subsequent to in Search, Buying, Show & Video stock.”
(1) Search & Buying suitability controls:
– New PMax campaign-level model exclusions stop your adverts from serving for particular model queries in Search & Buying
– Account-level detrimental key phrases stop your adverts from displaying for these queries in Search & Buying
(2) Show & Video suitability controls:
PMax helps your whole account-level content material suitability settings – obtainable from the Instruments icon in Google Advertisements
(3) Content material labels help you slender the maturity stage of YouTube & GDN content material your adverts can present on or subsequent to. That is the place you will discover the one-click “content material appropriate for households” possibility, for instance.
(4) Stock kind, expanded, customary, restricted, means that you can rapidly select the kind of content material finest suited to your model on YouTube & GDN.
(5) Content material kind exclusions stop adverts from displaying on sure areas of video content material equivalent to dwell streaming or embedded YouTube video
(6) Delicate content material classes help you exclude sure sorts of GDN content material equivalent to tragedy and battle.
(7) Exclude as much as 1000 content material key phrases to forestall adverts from displaying on YouTube & GDN content material associated to these precise phrases.
(8) Placement exclusions stop your adverts from displaying on particular YouTube and GDN content material. PMax respects account- and MCC-level placement exclusions. For extra on content material suitability controls see here.
(9) PMax placement studies present the websites & apps the place your adverts appeared and are constructed expressly for GDN model security instruments. They can be found within the Experiences editor in Google Advertisements.
(10) The brand new Search Phrases Insights updates embody extra classes, API integration, customized date ranges & downloading. Extra on Search Time period Insights for PMax (and more).
Right here is the beginning of that thread:
There’s been some confusion about model security controls & reporting supported in PMax.
So I need to share a rundown of necessary levers obtainable that will help you management the sorts of content material your PMax adverts can seem subsequent to in Search, Buying, Show & Video stock.
First up …
— AdsLiaison (@adsliaison) August 18, 2023
Discussion board dialogue at Twitter.