Hashtag Social Media — Musings From Brafton’s Social Staff — The UGC Version

Brafton’s Month-to-month E-newsletter from the Social Staff

On this month’s version, we’re specializing in the significance of user-generated content material — UGC for brief!

brafton social media newsletter ugc

On this month’s version, you’ll discover:

  • Why UGC is vital on your social presence…
  • A couple of nice examples of UGC and the way it may be used…
  • And some methods you may encourage your followers to create content material for you!


Let’s begin with the fundamentals.

Person-generated content material (often known as UGC or consumer-generated content material) is authentic, brand-specific content material created by clients and revealed on social media or different channels. UGC is available in many varieties — together with photographs, movies, evaluations, a testimonial, or perhaps a podcast!

common types of user-generated content

Right here’s an important instance of natural UGC that was we repurposed for Hatfield Meats, a Brafton Shopper, on Instagram: 

So, the place does UGC come from?

UGC might be garnered from clients, model loyalists, staff, or a UGC creator. A UGC creator is somebody who creates sponsored content material that seems genuine, however is designed to showcase a selected enterprise or product. UGC creators will not be creating conventional natural UGC — they’re paid by manufacturers to create content material that emulates conventional UGC.

And right here’s an important instance of UGC Creator content material that we repurposed for Hatfield Meats on Instagram: 

Why is UGC vital?

UGC is used throughout all phases of the client’s journey to assist affect engagement and improve conversions. The shopper-centric content material can be utilized on social media and different channels, equivalent to e mail, touchdown pages, or checkout pages.

UGC can: 

✔️Enhance your model’s authenticity.

✔️Set up model loyalty.

✔️Guarantee belief in your services or products.

✔️Enhance conversions, purchases or leads.

And far more, on condition that UGC is adaptable, versatile and less expensive than influencer advertising and marketing (which might run into the hundreds of thousands).


Do you know that buyers are 2.4 times more likely to view UGC as genuine in comparison with content material created by manufacturers? 

92% of shoppers flip to folks they know for referrals and some other supply — that’s an enormous quantity, and correlates with the 84% of shoppers who say they belief suggestions made by their pals, household, and different circles greater than some other sources of advertisers. 

The issue although, for many manufacturers, is convincing customers that the UGC they’re seeing is genuine. 51% of consumers consider that lower than half of manufacturers create content material that resonates as genuine.

Let’s check out a number of extra nice situations of UGC to essentially drive the purpose residence.


@lazyoaf on Instagram:

This UGC by Lazy Oaf is a superb instance of what to do when a shopper or creator tags you in UGC — tag them within the caption and the picture. Give credit score to the consumer or creator who created the content material — not solely do you instill belief in your shopper base, however you may as well leverage this tactic to extend consciousness, and possibly even followers. 

@turbocoffee on Instagram

On this occasion, a consumer took a photograph and added a number of graphic and textual content parts — impressed by the coffeeshop itself.


In closing: Ask your followers for content material! They need you to make use of it. Listed here are a number of useful suggestions to remember:

✔️Set targets! Set benchmarks for progress. 

✔️Be clear and trustworthy concerning the sort (and high quality) of UGC content material you’re searching for!

✔️Request permission! This can additional instill belief into your model.

✔️Credit score the unique creator!


Make amends for the these Brafton articles:


Let’s make it official! Comply with Brafton on social:

Instagram | LinkedIn | Facebook | Twitter