Utilizing search engine marketing Progress Report Templates on Semrush

If the considered beginning your subsequent month-to-month search engine marketing report from scratch fills you with dread, you’re not alone!

A couple of years in the past, we requested our prospects working at companies in regards to the prime issues that they wished have been automated about their job.

The highest reply by a big margin was reporting, accumulating knowledge for experiences, and report updates. 

On this publish, we’ll present you find out how to make your individual search engine marketing progress report template and automate your reporting course of. 

The Semrush My Studies software allows you to mixture knowledge from dozens of instruments, construct and save your individual PDF report templates, and arrange recurring emails. 

This software additionally provides you the power to: 

  • Shortly create PDFs from our pre-set templates in a minute
  • Modify a template to suit your particular wants
  • Model and white-label your report (with the Company Development Equipment add-on)
  • Add Semrush report widgets, screenshots, textual content, and formatting
  • Add Google Analytics, Google Search Console, and Google Enterprise Profile knowledge
  • Create a report utterly from scratch
  • Save your custom-made experiences as new templates to make use of sooner or later
  • Schedule common e mail supply of the experiences to a goal e mail tackle

Why You Ought to Use search engine marketing Report Templates

Creating templates in your reporting, whether or not you’re in-house or at an company, might help you:

  • Save time
  • Onboard new workforce members and shoppers extra simply
  • Set up consistency in your workflow

In fact, saving time is all the time vital for enterprise, and the stress of beginning a report from scratch each time might be crushing. 

However another excuse it is best to use templates is that it’ll make it quite a bit simpler so that you can onboard new workforce members and shoppers. As an alternative of simply throwing your new workforce members the duty of arising with their very own report, you’ll be giving them a simple format to observe so that they’ll really feel able to contribute.

Lastly, your shoppers admire consistency. Utilizing a template lets whoever is receiving the report know what to anticipate. They received’t must relearn find out how to navigate via your experiences every month, which saves them time. 

Structuring Your search engine marketing Report Template

Each contract and marketing campaign has its personal distinctive set of targets and KPIs. 


Likewise, your consumer will need their report back to really feel private, with particular steerage. 

So, how are you going to maintain your shoppers glad, whereas additionally making your reporting course of smoother? 

Listed below are some suggestions:

  1. Create totally different templates for various kinds of experiences (search engine marketing audit report, month-to-month search engine marketing report, competitor evaluation report, and so forth)
  2. Make your experiences particular and straightforward to know 
  3. Automate your knowledge gathering 
  4. Personalize the report with devoted text-based areas in your feedback and pictures/branding associated to your model and your consumer
  5. Construct your templates with clear sections so it’s straightforward to sub components out and in relying on the main focus of the month

Automating Information for Your Report Templates

The fantastic thing about utilizing a template in your search engine marketing report is that the automation provides you extra time to personalize the report.

Whereas it’s potential to automate some search engine marketing KPIs with dashboards and instruments like Semrush, you wouldn’t wish to automate your opening statements and commentary. 

Consider the KPIs and knowledge because the “what” of the report and your commentary because the “why.” Why does 15% natural visitors progress matter? You may clarify in one of many feedback areas of your template.

Whenever you construct a template on Semrush My Studies, you may automate the enter of information with Semrush and Google knowledge widgets. 

These widgets can mechanically populate your report with metrics like:

  • A competitor’s key phrase rankings and estimated visitors from Semrush 
  • Web site well being and technical web site points from Semrush
  • Key phrase visibility & share of voice from Semrush
  • Backlinks reported in Semrush 
  • Aim completions from Google Analytics
  • Customers, periods, time on web page, and extra from Google Analytics
  • Search efficiency from Google Search Console
  • Person interplay and map views from Google Enterprise Profiles
  • And much more

Personalizing Templates with Textual content and Pictures

So as to add a private contact to your experiences, you may embrace house in your feedback and explanations, in addition to photographs and branding.

With Semrush, you may drag and drop widgets for textual content blocks to incorporate your feedback on every part of your report. 

You too can add photographs like your consumer’s emblem, and even totally customise your report with a theme in the event you join the Company Development Equipment.


Templates for Every Sort of Report

As a result of there are such a lot of areas of search engine marketing that you could work on, there can be various things to report.

So, it is best to have particular templates for the totally different companies you provide. For instance, you would arrange distinctive templates in your:

  • search engine marketing audit experiences (preliminary audit & observe ups)
  • Month-to-month search engine marketing experiences
  • Competitor search engine marketing evaluation experiences
  • Natural search experiences
  • Hyperlink constructing/backlink experiences
  • And extra

The good factor about My Studies is that we have now a handful of preset templates to start out with. 


Simply open one up and begin including widgets to make the PDF report your individual. 

Right here’s an instance of what you’d see mechanically through the use of among the templates above: 

Month-to-month search engine marketing Template

It is a excellent beginning place for common month-to-month reporting on an search engine marketing consumer. Preset widgets embrace:

  • Google Analytics visitors overview
  • Each day periods 
  • Prime visitors channels
  • New vs. returning guests
  • Prime pages by pageviews
  • New and misplaced key phrases
  • Improved and declined key phrases
  • Backlinks abstract
  • New and misplaced backlinks

Web site Audit: Full Report Template

This search engine marketing audit report template dives deep into the outcomes of a Web site Audit, which could possibly be nice for technical search engine marketing shoppers or prospects. Preset widgets embrace:

  • Web site well being rating
  • Variety of errors, warnings, and notices discovered
  • Prime points recognized
  • Full breakdown of each single challenge discovered within the audit

Full Natural Analysis Template 

This template goes into the natural search efficiency of any web site, which is a simple method to create a aggressive evaluation report in minutes. Preset widgets embrace:

  • Estimated natural visitors, key phrases, and visitors price
  • Key phrase rankings by nation
  • Natural vs. Paid visitors pattern (all time)
  • Prime key phrases and place distribution
  • Prime rivals
  • Branded vs. non-branded natural visitors
  • New and misplaced key phrases
  • Prime touchdown pages for natural visitors

Customizing Semrush Report Templates

Now, what if you wish to make your individual templates from scratch, or change a preset template and put it aside as new?

That is additionally straightforward, by modifying any report within the report builder and saving it as a template on the My Studies residence web page.

You may add extra knowledge from Semrush or Google to your report to spotlight your particular KPIs, in addition to textual content blocks, photographs, and formatting so as to add room in your feedback on every part. 


So as to add Google Analytics knowledge to your report, Semrush presently provides over a dozen widgets from the basic Common Analytics model of GA, and a handful of connections for GA4 properties. 

Common properties: 

  • Overview 
  • Metrics Charts
  • Prime Site visitors Channels 
  • New vs Returning Guests 
  • Conversions (ecommerce) 
  • Prime Web page Views 
  • Aim Completions Chart 
  • Location 
  • Language and Supply/Medium 
  • Referrals 
  • Supply/medium 
  • Prime Touchdown Pages 
  • Campaigns 
  • Gadget Classes 

GA4 properties: 

  • Overview 
  • Metrics Charts 
  • Prime Site visitors Channels 
  • New vs Returning Guests
  • Prime Web page Views

For particular steps on integrating your Google Analytics together with your Semrush report templates, go to our Information Base.

When you’ve constructed your report on Semrush, hit the Generate PDF report button on the highest proper to put it aside. 


Then, it can save you this report from the My Studies residence web page as a brand new template. Simply discover the gear icon beside the report you’ve made, and choose Create Template.


Now that report can be saved in your templates record so you may entry it and customise a brand new report for a brand new consumer ranging from the identical construction. 

Generate and Schedule Your Report

As soon as your report is able to go, you may schedule this report back to be despatched to your consumer’s e mail on a day by day, weekly, or month-to-month foundation.

You may embrace a template for what you wish to put within the e mail textual content itself and ensure to replace that e mail textual content earlier than it goes out every month.


Perfecting Your Template

How must you customise your template? 

The naked minimal you’ll wish to cowl in an search engine marketing progress report is:

  • What progress has been made
  • What actions you’re taking 
  • Suggestions for additional progress 

After these fundamentals, you may wish to embrace any hyperlinks to associated studying or articles that designate a few of your processes, in case the consumer can be curious to study. 

Most search engine marketing shoppers received’t be search engine marketing consultants, so it’s possible you’ll wish to embrace consumer schooling within the reporting course of. Whenever you do, it may possibly assist construct extra belief and engagement within the relationship. 

Observe a few of these do’s and don’ts to make the template excellent. 


Now we have a complete weblog publish devoted to the anatomy of an ideal search engine marketing report back to dive deeper with extra examples of find out how to report on every side of search engine marketing.

Common communication, transparency, and exhibiting that you simply care about your consumer’s success can go a protracted method to having a constructive consumer relationship.